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ABOUT BK

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ABOUT ME

 

Nice to meet you! I'm BK. I am a seasoned marketing professional, digital marketing expert and project manager dedicated to telling the stories of brands - both of organizations & individuals. I am skilled in CRM Management, Project Management, Email & SMS Marketing, SEM & SEO, Social Media Marketing, Strategic Communications and Content Creation. I am actively working towards my Master's in Consumer Sciences with a Consumer Economics concentration at The University of Alabama, which is a research and data analytics based program focused on the consumer behavior and economic decisions of the household.

MY PROFESSIONAL TIMELINE

2020-2021

Advocacy Coordinator 

South Texas College of Law

Houston, TX

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  • Developed Zoom system for first-ever online-only STCL Mock Trial Competition. 

  • Managed Advocacy Program day-to-day operations

  • Served as primary communicator for program with students, staff, faculty and external stakeholders.

2020-2023

Vice President of Communications

Bama Houston Alumni​

  • Volunteered to serve on the board of Bama Houston. 

  • Monitored all marketing initiatives including email newsletters, SMS and social media marketing. 

2021-2023

Marketing Account Manager

TwinEngine: a Brand Growth Agency​

Houston, TX

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  • Managed marketing and branding strategy for up to 10 B2B and small-business clients. 

  • ​Increased social media impressions for social media clients on average 50%. 

  • Developed comprehensive website and email marketing strategies including landing pages, offers, and inbound tactics.

  • Utilized HubSpot CRM and Marketing Hub to assist in sales and marketing integration strategies for clients.

  • Became Wrike subject matter expert and developed project management systems and SOPs.

2023-Present 

Marketing Coordinator III

The University of Alabama​

Tuscaloosa, AL â€‹

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  • Conceptualized, developed and launched 4 successful recruitment marketing drip campaigns for UA Graduate School.

  • Established and managed the GAIN Influencer Program, a group of 10 digital and social media ambassadors for UA.

  • ​Created and managed digital marketing strategies and yearly communications plan for the Graduate School. 

  • Provided leadership and key stakeholders with monthly, quarterly and yearly reports to monitor ROI, KPIs and data to lead to meaningful developments and conversions for our digital marketing campaigns.

2024 - Present

Digital Marketing Chair

The Junior League of Tuscaloosa

Tuscaloosa, AL â€‹

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  • Serve as lead on social media marketing for the chapter.

  • Lead graphic designer for the chapter developing social media visuals, logos and other branded assets for various initiatives.

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